OLD LIVERPOOL BUS ADVERTS

THESE ADVERTS WERE PUBLISHED BY LCPT & MPTE BETWEEN 1960 AND 1973

This leaflet was one of a series of five, published around 1960. Note the father in the illustration smoking the mandatory pipe!

I only have leaflets 3 and 4 in this series. The "Lancashire Lanes" have now disappeared under the sprawling housing estates of Kirkby.

I doubt very much if these walks would make an ideal afternoon out nowadays, mainly from the point of personal safety!

Both of the photographs in these adverts were re-used in other publicity of the era.

The LCPT 24-hour clock advert of 1965 used Leyland Atlantean L710 (CKF 710C) which was posed on the driveway at the front of Edge Lane Works.

The Royal Iris picture featured Bristol VR 2036 (UKD 530J) and was taken in Sefton Park, the tower flats of Ullet Road are in the background. 2036 had appeared in the Liverpool Show in July 1970, and entered service on 1st August.

Following the success of the weekly Traveller Ticket, Merseyside PTE decided to build on this, and the monthly ticket was born.

Of course, the original weekly tickets didn't have your photo on them, so you could pass them round your family and friends and rob the bus operators of a fortune.

This loophole was plugged with the introduction of the monthly tickets which were replaced in the late 1970s by the "Zone Ticket", a renewable pass that carried the owner's photograph, name and address.

Nowadays, most areas still have these in some form or other, (over here in West Yorkshire it's called the "Metrocard"). But now operators are going back to issuing daily, weekly and even monthly tickets from the driver's ticket machine! It must be losing them millions!

This advert appeared in the Liverpool Echo.

In the early 1970s, it was mandatory to use pretty girls with long legs to advertise almost any product on the market.

Merseyside PTE used these four young ladies to advertise their weekly Traveller Ticket.

You had to trek to an enquiry office at the beginning of the week to purchase one of these things, they weren't available to buy on the bus.

The bus, incidentally, is Leyland Panther 1060 (FKF 939G) which was based at Garston depot at the time.

Almost forty years have passed since this photograph was taken for a promotional article in the Liverpool Echo. That means that these gorgeous "dolly birds" will now probably be approaching their 60th birthdays! If you are one of these girls, or you know where they are now, please CONTACT ME.